Proven marketing ideas from one of the best marketing
minds - Drayton Bird
This video is a chance the hear one the the best direct marketing experts explain that proven direct marketing principles.
Drayton Bird explains why proven direct marketing principles work in internet based business just the same as any other business.
Web based businesses need to apply these proven direct marketing principles to succeed, the technology of the internet does not change the proven principles of direct marketing.
Drayton Bird is a master of conversion
Test Direct Mail Online
Testing direct mail online to get results quicker and at lower cost.
What testing can do for your business.
Simple A/B spilt testing to improve results
Drayton walks you through testing offers layouts and copy
Testing direct mail - Simple A/B spilt testing to improve results
Using two media in the same campaign
providing value to customers and prospects
“read it and re-read it. it contains the knowledge of a lifetime.”
David Ogilvy
Drayton Bird’s commonsense direct and digital marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
the latest edition takes the book into new territory – the field of digital marketing. it gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum –from simple letter to focused web-based campaigns.
for anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world’s most successful direct marketing campaigns.
Drayton Bird has over 45 years’ experience as a copywriter, creative director and latterly as vice chairman and creative director of the world’s largest direct-marketing network, ogilvy and mather direct. today he is chairman of the drayton bird partnership, which handles direct marketing and other marketing activities for clients both large and small. an internationally celebrated speaker and columnist, he is also the author of how to write sales letters that sell (kogan page).